Web Portal Development

by Digisha Modi)

In today’s techno driven time, every business needs a website, but a static web site is not much better than posting a sign with hopes that someone will see it and follow-up in finding you. With today's technology, even the smallest business can easily obtain a dynamic, business class web site or portal, improving sales and customer satisfaction. With current technologies, Web Portal / Content Management System can be implemented in less than half the time it takes to develop a custom web site and the system can most likely be implemented at a lower cost! Web portals and Content Management Systems help improve on customer satisfaction and customer loyalty. By providing valuable information and services to customers on line, there is a much greater potential for increased sales and growth. Of course it is critical to maintain other forms of customer service, but in today's technology environment, more people are going to the internet as their first point of contact with businesses of all sizes. Portal development is a multi-dimensional activity that involves proficiency at many levels whether it is architecture design, GUI design, DB planning, coding or middle tier integration. A portal well executed, create a brand for its owner and becomes known gateway for the users across World Wide Web. Portals are gateways into the Internet for many users. Web Portals put presence before millions of prospects in seconds to compete on equal terms with companies ten times bigger. Internet Portal is used to market company, products and services to worldwide audience. A Web portal is a site that functions as a point of access to information on the World Wide Web. Portals present information from diverse sources in a unified way. Popular portals are MSN, Yahoo, and AOL. Aside from the search engine standard, web portals offer other services such as news, stock prices, infotainment and various other features. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications, which otherwise would have been different entities altogether.